OVERVIEW
John Summit is an award-winning DJ and producer who went from working as an accountant to headlining sold-out festivals across the globe. He recently released his sophomore album CTRL: ESCAPE, which debuted in the Billboard Top 200.
John's team reached out to have me create a visual system for his first arena tour. From initial contact, I was given a bit under a month to complete it.
The system had to work across hero and city graphics for every stop on the tour, and stay adaptable enough to run on both web and physical adverts without losing its identity.
On top of that, the timeline was tight. With a bit under a month from first contact, I needed a direction strong enough to commit to quickly and flexible enough to scale across every city.
I built the campaign around a single hero composition: John framed inside a tilted window of open sky, paired with bold mono type for CTRL ESCAPE and a modular band for tour info. That frame became the anchor every other asset was built from.
From there, I templated the system so city graphics, web banners, and physical adverts could be produced fast while still reading as one campaign. John's label then applied the system across his existing website for the tour rollout.
OUTCOMES
250k+ tickets sold across the CTRL ESCAPE arena tour.
The system gave John's team one consistent visual language across every city, channel, and format, delivered on a sub-one-month timeline. It also opened the door to an ongoing relationship designing tour and promo visuals for John Summit and Experts Only.