OVERVIEW
Minted New York needed visuals to introduce their FW25 collection. This included a lookbook system, campaign imagery, and promotional assets.
The goal was to highlight individual garments and the collection as a whole while maintaining a consistent, elevated brand language, all on a one-week timeline.
The collection was built around architectural themes, and the visuals needed to carry that idea without overpowering the clothes. Every asset had to spotlight individual garments while still reading as one cohesive collection.
With only a week to deliver, the system also had to be modular enough to stretch from a lookbook to Instagram Stories, ads, and website banners.
We first built out the lookbook system. Given the architecture themes behind the collection, we used graphing paper and architectural fonts as the foundation. Marcus, founder of Minted NY, loves our use of texture across our work, so we made that a priority in these visuals.
Next came the accompanying graphics, designed for Instagram Stories and ad usage. Our final deliverable was a set of website banners, built directly from the lookbook system so every touchpoint felt connected.
OUTCOMES
A complete visual system for the FW25 drop, delivered in one week.
Minted New York launched Fall/Winter 2025 with a cohesive set of assets for socials, lookbooks, web, and ads, all built from a single system the team can return to for future drops.